On Sunday, September 10, 2023, the day after Typhoon No. 13 passed and the weather returned to a hot summer day, we held the photoshoot for the Colorful Photo Contest 2023.

The Colorful Photo Contest 2023 is an event organized by our company with the goal of increasing the recognition and support for Colorful Models. We gathered photographers through crowdfunding and held a photo contest, followed by an exhibition of the submitted photos in shopping malls over the course of the following year.

On the day of the photoshoot, 24 models, 23 photographers, and around 50 model families, totaling more than 100 people, gathered to rent out a shopping mall before it opened and conduct the photoshoot.

The models had a blast at the indoor athletics area, the game center, and the music store.

Photographers, sweating as they captured the “real” moments, were focused on photographing the models’ natural expressions.

It was a space filled with smiles, truly embodying the concept of “living boldly, even with a disability.”

The coverage of this event was reported by NHK and aired later that night.